Gautham S Poonthodath Digital Marketing & WordPress
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Digital marketing strategist & WordPress developer · Kochi, Kerala

Marketing that performs. Websites that convert.

I’m Gautham S Poonthodath. I run digital marketing for businesses (social media, Meta ads, SEO) and I build the WordPress websites that marketing sends people to. You deal with one person for all of it. Before going independent I spent five years at an agency, working with brands in India and Canada.

Made for restaurants.EV brands.bakeries.travel companies.study-abroad consultants.founders.

5yrs

Agency experience, full-funnel

₹3.40

Cost per enquiry on a Meta campaign

2.04L

People reached in one month, one brand

7+

Websites & web apps built

Brands I’ve marketed or built for
Newtron Electric✦Four Cheers✦Zara Convention Center✦Bonjis Kitchen✦Pegs Bistro✦EasyGo EV Rental✦Hesten Alexi✦Pixlfix✦The Umbrella Crew✦

The approach

Most brands hire an agency and a developer. You get one.

Marketing that sends people to a slow, confusing website wastes the budget. A beautiful website nobody visits earns nothing. When one person plans the campaign and builds the site, the ad, the landing page and the tracking actually line up. And you only have to explain your business once.

Monthly social media performance report for Newtron Electric showing reach, impressions and cost per message

The marketing strategist

Plans around what you need to sell.

Positioning, content, social media, Meta ads and reporting. The same process an agency follows, minus the account managers in between. I judge every campaign on what an enquiry costs you, not on likes.

  • Digital marketing strategy & content plans
  • Social media management & Meta ads
  • Monthly reporting you can actually read
Homepage of the Four Cheers website built by Gautham on WordPress

The WordPress developer

Builds the site the campaign lands on.

Fast WordPress and Elementor websites and web apps, built for phones first. SEO, analytics and the enquiry, booking or ordering flow go in from day one, so the traffic you pay for turns into business.

  • WordPress & Elementor websites
  • WooCommerce, booking & custom web apps
  • SEO, GA4 & Meta Pixel set up properly

What I do

Take one piece, or hand over the lot.

How pricing works
01

Digital marketing strategy

Who you’re selling to, what they need to hear, and which channels are worth your money. You get it as a written plan your whole team can follow.

Read more
02

Social media management

Instagram and Facebook run every month: calendar, posts, reels, captions, replies and a report that ties it to enquiries.

Read more
03

Meta & Instagram ads

Campaigns built around cost per enquiry: audiences, creative, pixel tracking, testing and a weekly check on where the money went.

Read more
04

WordPress websites

Fast WordPress and Elementor sites that work well on phones, with enquiry forms, booking, ordering or a shop built in.

Read more
05

SEO & AI search visibility

Local and technical SEO so Google, Maps and assistants like ChatGPT can find, understand and recommend your business.

Read more
06

Content & creatives

The photos, reels and ad designs your marketing needs. I make them myself, planned around the campaign instead of added at the last minute.

See visual work

Digital marketing & social media

Digital marketing and social media management in Kochi.

Digital marketing strategy decides who you’re selling to, what they need to hear and where to reach them. Social media management is running that plan every month on Instagram and Facebook. I do both: the plan, the posts and reels, the captions, the replies and the report.

What’s included

  • Strategy: audience, positioning, channels, budget and goals you can count
  • A monthly content calendar, approved in one batch
  • Posts, carousels and reels made in-house
  • Captions in English and Malayalam, with local hashtags
  • Replies to comments and messages, leads passed to you the same day
  • A monthly report tied to enquiries, not vanity numbers

See social media work

Meta & Instagram ads

Facebook and Instagram ads judged on cost per enquiry.

I plan, build and run Meta ad campaigns for businesses in Kerala and abroad. For an EV scooter brand, one month and about ₹7,000 of ads reached 2,04,574 people and started 188 conversations at ₹3.40 each.

What’s included

  • A goal agreed before a rupee is spent: messages, leads, bookings or sales
  • Meta Pixel and conversion tracking that actually works
  • Audiences built on your real customers, plus retargeting
  • Ad creatives in English or Malayalam, one reason to act per ad
  • Weekly optimisation: money moves to what’s working
  • Your ad account stays in your name, and ad spend is paid directly to Meta

Read the EV campaign case study

WordPress development

WordPress websites and web apps that turn visitors into customers.

I’m a WordPress website developer in Kochi. I write, design and build WordPress and Elementor sites, and web apps when a plugin isn’t enough. Recent builds include Four Cheers, Newtron Electric, Zara Convention Center and the booking app behind it.

What’s included

  • Mobile-first, fast pages, tuned for Kerala’s mobile data
  • SEO, GA4 and Meta Pixel set up from day one
  • Enquiry forms, WhatsApp, booking, ordering or WooCommerce
  • Custom web apps: dashboards, CRMs, booking systems and installable PWAs
  • Hosting, domain and SSL set up in your name
  • A handover so your team can edit prices, photos and pages

See websites I’ve built

SEO & AI search visibility

Be the business Google and ChatGPT recommend.

SEO makes sure people searching for what you sell find you on Google and Google Maps. AI search visibility makes your website clear enough that assistants like ChatGPT, Gemini and Perplexity can understand your business and name it in their answers.

What’s included

  • Google Business Profile and local SEO for “near me” and “in Kochi” searches
  • Technical fixes: speed, indexing, duplicate tags, sitemaps
  • Pages and FAQs that answer what customers actually ask
  • Structured data for your business, services and FAQs
  • llms.txt and AI crawler access, so assistants can read and cite you
  • Search Console and GA4 reporting every month

Get a free SEO check

Proof, not promises

One month for an EV brand in Kerala.

In March 2026 a Meta campaign I ran for Newtron Electric reached 2,04,574 people and started 188 WhatsApp and Messenger conversations at ₹3.40 each, on a total spend of about ₹7,036. The same month, the brand’s organic Instagram views grew 54.1%.

2.04L

People reached

In 30 days, across Facebook & Instagram

₹3.40

Cost per conversation

188 enquiries started on messaging

1.59L

Organic Facebook views

Same month, no ad spend

+54.1%

Instagram views

Month on month

Read the full case study

Lens

Reels, videos and photos.

Reels for restaurants and travel, plus shoots and portraits. This is the kind of content I make for campaigns and feeds. Swipe through, or tap anything to open it.

Open Lens
Cover frame of a travel reel filmed at the Golden Temple, Amritsar
Amritsar — travel reel Reels · Amritsar, Punjab
Cover frame of a food reel showing a flaming wok at Pegs Bistro, Winnipeg
Pegs Bistro — wok reel Reels · Winnipeg, Canada
Cover frame of a promotional reel for Pegs Bistro build-your-own stir fry
Pegs Bistro — build your own stir fry Reels · Winnipeg, Canada
Close portrait of a smiling woman in a black and gold saree with silver jewellery, soft evening light
Warm smile Portraits
Moody editorial portrait of a woman reclining in a car lit with orange and pink light
Neon, back seat Model Shoots
Woman in a black and white printed saree standing in a grassy field at dusk
Field at blue hour Portraits
Woman in a houndstooth jacket against a wall of old newspapers in pink light
Houndstooth Model Shoots
Woman in a cream saree and black blouse standing by a river bank, hair lifted by the wind
Riverside Portraits
Sepia-toned editorial portrait of a woman with a short bob looking back over her shoulder
Sepia study Model Shoots
Woman in a black printed saree walking into golden-hour sunlight on a quiet village road
Into the light Portraits
Woman sitting alone at a café table under a red neon sign, lit in teal and red
Neon café Street
Woman in a navy embroidered blouse and gold lehenga posing in front of a yellow Kerala bus
Bus stop couture Portraits · Kerala
Black and white portrait of a woman lying down wearing hoop earrings, hands framing her face
Hoops, monochrome Model Shoots
Woman in a magenta silk saree with a green blouse against an ivy-covered wall
Magenta and ivy Portraits
Busy Bangkok street at sunset with the spire of Wat Arun temple at the end of the road
Towards Wat Arun Travel · Bangkok, Thailand
Portrait of Gautham S Poonthodath, digital marketing strategist and WordPress developer, in Kochi
Gautham S Poonthodath · Kochi

About

Hi, I’m Gautham. I market brands and build the websites they land on.

At the agency I kept seeing the same thing: good campaigns sending people to websites that let them down. Slow pages, no clear next step, no tracking, so nobody could tell which ads were working. The marketing budget leaked out through the website.

So I learned to build the websites too. Today I plan what a brand needs to say, run the social media and Meta ads, and build the WordPress site or web app those campaigns land on, with the tracking wired in so every month ends with real numbers.

Based in
Kochi, Kerala. Clients across Kerala and abroad
Experience
Five years in a digital agency, now independent
Sectors
Travel, bakery, food, cosmetics, study abroad, EV, hospitality
Languages
English and Malayalam
Tools
Meta Ads Manager, GA4, Search Console, WordPress, Elementor, WooCommerce, Rank Math, Photoshop, Premiere Pro

How it works

From first message to first results.

  1. 1

    A free 30-minute call

    You tell me about the business, the customer and what has or hasn’t worked. I look at your current pages and ads before we talk.

    Day 1

  2. 2

    A plan and a fixed quote

    What I’d do, in what order, what it costs and what we should expect to see, written in plain language. Nothing is charged until you say yes.

    Within 2–3 days

  3. 3

    Build, create, launch

    The website build, ad set-up, content calendar, designs and reels. You approve everything before it goes live.

    Week 1–3

  4. 4

    Run, report, improve

    A monthly report with the numbers that matter (reach, enquiries, cost per enquiry) and what we’ll change next month because of them.

    Every month

Ways to work together

Four common starting points.

Every business is different, so every quote is fixed and written after a free 30-minute call. These are the shapes most projects take, and they combine well.

Social month

For brands whose feed has gone quiet or off-brand.

Monthly · fixed feeQuoted after a free call

  • Strategy & monthly content calendar
  • Posts, carousels & reels
  • Captions, design & scheduling
  • Comment & message replies
  • Monthly report
Ask about this
Full growth

Growth

Strategy, social media and Meta ads working as one plan.

Monthly · fixed feeAd budget paid to Meta separately

  • Everything in Social month
  • Meta ad campaigns & tracking
  • Fresh content & ad creatives
  • Weekly ad optimisation
  • Cost-per-enquiry reporting
Ask about this

Website build

A fast, findable site with enquiries, ordering or booking built in.

One-off projectFixed scope, fixed price

  • Copy, design & WordPress build
  • SEO, GA4 & Meta Pixel set-up
  • Mobile-first & speed-tuned
  • Handover so you can edit it
Ask about this

Search visibility

For businesses customers can’t find on Google or Maps.

Set-up + monthlyQuoted after a free audit

  • SEO audit & fixes
  • Google Business Profile set-up
  • Structured data & llms.txt
  • Search Console reporting
Ask about this

Questions

Before you get in touch.

Anything else? Ask me on WhatsApp. I usually reply the same day.

Who is Gautham S Poonthodath?

A digital marketing strategist and WordPress website developer based in Kochi, Kerala. After five years inside a digital agency running campaigns for travel, bakery, food, cosmetics and study-abroad brands, I now work directly with businesses. I run their social media, Meta ads and SEO, and I build the websites those campaigns send people to.

What does a digital marketing strategist actually do?

They work out where your customers are, what they need to hear and which channels deserve your budget. Then they run it and check whether it worked: a content plan, social media, Meta ads, SEO, and a monthly report tied to enquiries or sales.

How much does digital marketing or a website cost?

It depends on the scope: how many platforms, posts and reels a month, whether ads and SEO are included, or how many pages and features a website needs. I quote a fixed price after a free 30-minute call, so you know the full cost before anything starts.

Is the Meta ad budget included in your fee?

No. Ad spend is paid directly to Meta from your own ad account, so you always see what’s spent. My fee covers planning, creative, set-up, optimisation and reporting.

How much should a small business in Kerala spend on Meta ads?

Enough to test properly, then more on what’s working. As a reference point, about ₹7,000 in one month reached over two lakh people and started 188 conversations for an EV brand in Kerala. We set your budget from your goal and what a customer is worth to you.

Why build a business website on WordPress?

It’s affordable to host, strong for SEO, and with Elementor your team can edit pages without a developer. The site lives in your hosting account, so you’re never locked in.

How long does SEO take to work?

Technical fixes and a complete Google Business Profile can help within weeks. Ranking for competitive searches usually takes three to six months of steady work.

Can AI assistants like ChatGPT recommend my business?

Yes, if your website clearly says what you do, where and for whom. Structured data, plain answers to common questions and an llms.txt file help assistants read and cite you. There’s no paid placement.

Do you only work with businesses in Kerala?

No. Strategy, ads, social media, SEO and websites all work remotely. I’ve run restaurant accounts in Winnipeg, Canada, and I meet local clients in person in Kochi.

How quickly can we start?

Usually within a week of saying yes. Ads and content can start from what you already have while the website or first content batch is being made.