Skip to content
Social Media Strategist & Photographer

Strategy that performs. Images that stay.

I’m Gautham — five years inside an agency building brands across travel, bakery, food, cosmetics and study abroad. I write the strategy, shoot the content, and stay accountable for what it returns.

5 yrs Agency experience
5 Industries served
2 Crafts, one owner
Available for new projects
Gautham S Poonthodath
Gautham S Poonthodath India — working remotely worldwide
Travel & Tourism Bakery & Patisserie Food & Beverage Cosmetics & Beauty Study Abroad Hospitality EV & Mobility Retail
0
Years in agency

Full-funnel campaign work, start to finish.

0
Industries

Travel, bakery, food, cosmetics and study abroad.

0 +
Brands managed

From single outlets to multi-location businesses.

0
Disciplines

Strategy and photography, under one roof.

The approach

Most brands hire two people. You get one.

A strategist who cannot shoot is at the mercy of whatever the camera brings back. A photographer with no strategy makes beautiful work that sells nothing. Doing both means the plan and the picture are never at odds.

The Strategist

Five years running the full digital operation inside an agency — positioning, content systems, paid media and reporting. I plan around what a business actually needs to sell, then hold the campaign to that standard.

  • Meta ad campaigns, full funnel
  • Content strategy & brand voice
  • Calendars, community & reporting

The Photographer

Portraits, model shoots, food and travel work — shot with the campaign already in mind. Every frame is planned to earn its place in a feed, an ad, or a landing page, not just a portfolio.

  • Portrait & model photography
  • Food, bakery & product shoots
  • Travel, lifestyle & short-form video
What I do

Six ways I can help.

Take one, or hand over the whole thing. Most clients start with a single piece and expand once the numbers move.

01

Social Media Strategy

Positioning, brand voice, content pillars and a calendar your team can actually keep up with.

Brand voice Content systems Community
02

Meta Ads & Paid Media

Full-funnel Facebook and Instagram campaigns — audience research, creative testing, and budget that earns its keep.

Campaign strategy A/B testing Retargeting
03

Portrait & Brand Photography

Portraits, model shoots and founder imagery — directed so the shots work as ads, not just as pictures.

Portraits Model shoots Lookbooks
04

Food & Product Photography

Bakery, restaurant and cosmetics work shot for menus, listings and campaigns that need to sell on sight.

Food & bakery Cosmetics Menu & catalogue
05

Video & Reels

Short-form built for the platform — hooks that hold, cuts that keep pace, and a reason to stop scrolling.

Reels Brand films Motion graphics
06

Websites & Analytics

WordPress builds with the tracking wired in properly, so you can see what the marketing is actually doing.

WordPress WooCommerce GA4 & Pixel
Selected work

Campaigns, brands and builds.

View the full portfolio

Newtron WhatsApp CRM
Web Apps Newtron Electric 2026

Newtron WhatsApp CRM

A WhatsApp CRM that routes enquiries to the right dealer and holds the whole network to a reply time.

View project
Newtron WhatsApp CRM
Zara Booking Manager
Web Apps Zara Convention Center 2026

Zara Booking Manager

A booking engine and staff PWA for a convention centre — one source of truth for who has the hall, and when.

View project
Zara Booking Manager
Newtron AD Turnout
Meta Ads Newtron Electric March 2026

Newtron AD Turnout

A reach and awareness campaign for an EV scooter brand across Facebook and Instagram, delivering enquiries at ₹3.40 each.

204K
People reached
218K
Impressions
₹3.40
Cost per enquiry
Newtron AD Turnout
Through the lens

The other half of the job.

Portraits, model shoots and frames caught between campaigns. Open the gallery

The gallery is empty

In your WordPress dashboard go to Lens → Add Photograph, upload an image, choose a category, and tick “Feature on homepage”.